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Flashy beauties - 1928 Gillette New Improved De Luxe and 1930 New President De Luxe

Northstonehill

Well-Known Member
Most of the Gillette DE model designs were pretty simple and ‘industrial’ in appearance. But in the early days Gillette every so often put out some more flashy designs with lots of engravings and patterns.

The gold 1928 New Improved De Luxe was the ancestor of the New De Luxe Aristocrat and the successor of the De Luxe combination set (Old type). These were by far the most expensive sets produced by Gillette and were hand engraved(!). The most prominent ones even were hand engraved by the Gillette Master Engraver Frederick Charles Blank himself and given as presents to US presidents, foreign kings and dignitaries. Today this gold wonder razor is extremely rare, less than a handful have been counted.

Two years later Gillette continued the engraved line with the 1930 New De Luxe President, this time machine engraved. This model was also only produced in very small numbers and hence only very few survive to this day. The most often seen (but still very rare) version is the golden version but I have counted 5 original silver versions alive and kicking. This one had to be replated as it had been used extensively, but the replate was done exactly like the original version with 3 separate silver layers.

Enjoy :p

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